Comments on: How do I develop a product information kit for a new technology? http://news-technology.co.uk/2009/02/how-do-i-develop-a-product-information-kit-for-a-new-technology/ If its Tech, its here! Thu, 09 Feb 2012 02:54:38 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Avery G http://news-technology.co.uk/2009/02/how-do-i-develop-a-product-information-kit-for-a-new-technology/comment-page-1/#comment-90 Avery G Fri, 06 Feb 2009 16:17:18 +0000 http://news-technology.co.uk/2009/02/how-do-i-develop-a-product-information-kit-for-a-new-technology/#comment-90 I don't necessarily agree that it's better to make one presentation. Consider multiple stories especially if you're going to use the web where "real estate" is cheap. However before you do anything, I recommend the following: 1. Clearly identify your multiple channels or audiences (there will be several in a category. HVAC isn't enough. Is the the owners of HVAC firms? Building Maintenence folks in large office buildings etc? 2. Know what you are selling. You my provide TECHNOLOGY but you are SELLING the benefits of that technology. What does it do for the end user? Save money? Enable greater up time? WHAT ARE THE BENEFITS.... Think hard on this one. 3. Consider teaming up with or researching trade associations that would want to know about this new technology. The ACCA in Washington DC is a very powerful trade association. (Air Conditioning Contractors of America). 4. If you have an install base already, consider writing case studies. These are just a few ideas. You have lots of work to do with this. You may have the greatest technology in the world, but if your message doesn't get to the right people, it will not prevail. Good Luck. I don’t necessarily agree that it’s better to make one presentation. Consider multiple stories especially if you’re going to use the web where “real estate” is cheap. However before you do anything, I recommend the following:

1. Clearly identify your multiple channels or audiences (there will be several in a category. HVAC isn’t enough. Is the the owners of HVAC firms? Building Maintenence folks in large office buildings etc?
2. Know what you are selling. You my provide TECHNOLOGY but you are SELLING the benefits of that technology. What does it do for the end user? Save money? Enable greater up time? WHAT ARE THE BENEFITS…. Think hard on this one.
3. Consider teaming up with or researching trade associations that would want to know about this new technology. The ACCA in Washington DC is a very powerful trade association. (Air Conditioning Contractors of America).
4. If you have an install base already, consider writing case studies.

These are just a few ideas. You have lots of work to do with this. You may have the greatest technology in the world, but if your message doesn’t get to the right people, it will not prevail. Good Luck.

]]> By: stepup1895 http://news-technology.co.uk/2009/02/how-do-i-develop-a-product-information-kit-for-a-new-technology/comment-page-1/#comment-89 stepup1895 Wed, 04 Feb 2009 21:10:37 +0000 http://news-technology.co.uk/2009/02/how-do-i-develop-a-product-information-kit-for-a-new-technology/#comment-89 The best way to get fast market *********** is to give away a FREE TRIAL or TRIAL MEMBERSIHIP. Remember, new technology always needs to be used by many before it becomes the norm and if you can make it an industry standard, then you have a license to print money. The best way to get fast market *********** is to give away a FREE TRIAL or TRIAL MEMBERSIHIP. Remember, new technology always needs to be used by many before it becomes the norm and if you can make it an industry standard, then you have a license to print money.

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